Wednesday, October 19, 2011

Raising Your Dead Clients from the Grave

It's no Joke.

Activating Old Customers and Clients who
have been dead and buried for years is not
an easy thing to accomplish.

If a client is no longer doing business
with you, then it's usually because you
haven't done a good job at keeping them
engaged.

Or, maybe there is just that "perceived"
sense of indifference that causes so many
people to move on to other options?

Or, maybe they have died and you just
don't know they have.

Can your business really survive not knowing
what has happened to past customers and clients?

One Financial Investment Firm decided to find out.

In a ground-breaking pilot study, we chose 400
clients who had not done business with their
firm in over 20 years.

One single message was sent.

One very simple thought was conveyed.

Over One Million Dollars in new investment
revenue was generated for this firm.

Can you really afford to bury your old
customers and clients?

Are you leaving Millions of Dollars of
New Business buried and untapped?

It's a Grave situation that needs
immediate attention.

Call me today for more information on
How to Raise Millions of Dollars in buried
revenue from your existing database.

401-654-6858

Tuesday, November 16, 2010

Who's in Charge of Customer Service???

Recently, I had the privilege of speaking to
a group of 40 mortgage brokers at their monthly
business meeting here in Providence.

During the presentation, I found myself sharing stories
of some of the GREATS in Customer Relations like
Joe Girard, Stew Leonard and Gary Keller.

But...

It was the Brian Buffini story that made the
BIGGEST impact that morning.

If you've never heard of Brian Buffini, just look
him up.

He speaks specifically to real estate agents and
his program includes a greeting card program to
follow up with customers and clients.

Brian is a huge advocate of handwritten greeting
cards and he learned it from his dad.

He likes to tell this story...

Brian's dad was an automotive sales giant.

When Brian first went to work for his dad, his
dad pulled him aside and asked him this question...

Who is OUR Customer?

Brian, looked out of the showroom window and
pointed to the people on the street as his answer.

His father replied...

Indeed, these people may become our customers
in the future.

However, Our REAL Customers are the people who
ALREADY do business with us.

He explained to his son that the first sale is made
in the showroom, but that EVERY sale thereafter
is made by Customer Service.

Light Bulb Moment here!!!

Think about it...

We are ALL entrepreneurs and unless you are a
HUGE mega business, I'm going to guess that YOU
are your Customer Service Dept..

Do you have a Customer Service Strategy?

Do you use your SendOutCards to "connect"
with the business you already have?

The Holidays are here and it is the BEST time
to begin your Customer Service Program for 2011.

Remember these statistics...

Every person you know has a sphere of influence
of over 250 people.

Every month you do not communicate with your
customers and clients they forget 10% of you.

67% of all customers stop doing business with you
because of a "Perceived" Sense of Indifference.

Who is in charge of your Customer Service Dept?

Sunday, November 7, 2010

Social Media Continuity - The Missing Link

Do you have a Continuity Program in your
business?

Most people give me a "zoned out" look
when I ask that question.

And...

There is a good reason for that.

They are CONFUSED.

Don't be Alarmed...Help is here...

Social Media Continuity

Saturday, October 16, 2010

Thursday, April 29, 2010

The Naked Truth of the Matter is...

If you are NOT Kissing Butt in Your Business,
YOUR Competition IS!!!

You know it's true...It's a Buyers Market and the
Consumer's Message is...

If You Want My Business than WORK for It!!!

Gone are the days of Brand Loyalty "Just Because".

Consumers RULE and they are playing by their Own Rules!!!

Marketing Specialists agree that if you are NOT doing some
serious "Schmoozing" with your clients, Over and Over again,
they WILL go somewhere else...and FAST :-(

Because there is so little room for error in this
EXPLODING "Business to Consumer Direct Market",
I recommend you call me FAST and check out how
Our Social Strategies can help you...

Kiss Some SERIOUS Butt in Your Business!!!

Monday, February 15, 2010

Melt Your Clients HEART

The Unique Ingredients necessary to Build RICH
Rewarding Relationships and Unlimited Goodwill
require CHOCOLATE.

Have you ever tasted "Chocolate Mousse"?

Can you feel the RICHNESS as it rolls over
your tongue and the 'Sweetness' as it explodes
on your pallet?

Can you feel the 'Fuzziness' in your brain as
it temporarily short circuits your senses to
indulge completely in it's magnificence.

It's universal appeal is truly unprecedented.

So, I ask...

Why would you want YOUR marketing to do
anything less?

If your current Marketing Strategy is NOT
'Melting the Hearts' of your customers then
perhaps it's time to 'Sweeten Up' your approach.

Add a little "Chocolate Mousse" to YOUR Marketing.

Call me before it's too late!

D

Sunday, February 1, 2009

What Chocolate Mousse Marketing is NOT...

As CEO, Founder and Chief Language Officer
at Chocolate Mousse Marketing, let me set one
thing straight right from the beginning.

I am NOT in the Chocolate business.

I couldn't be in the Chocolate business because
quite honestly I'd eat all the profits and be
ten times larger than I am now.

However,

There is probably no other person on earth who has
eaten her way to an entire belief system based on
Universal Chocolate Observations.

For instance Philosophy # 1...

Chocolate Mousse does NOT need to be Sold!!!

No where, in any language, in any culture can any
individual say NO to chocolate mousse.

My Marketing Theory is totally based on this reality.

I surmise that everywhere on this planet, in every
language and in every culture "Your Product" is
Chocolate Mousse to SOMEBODY!

I can help EVERYBODY find that SOMEBODY.

That's what Chocolate Mousse Marketing is all about.

It's about using your Assets and making them "Sweet".

Making YOU "Irrestible to Your Customer".

I guess you could call us the "Dating Service" of
the Marketing World because we find you your
"Perfect Match" and then work with you to
Court Your Customer.

Valentine's Day is just around the corner and with the
Universal emphasis on One Heart, One Nation, why not
show a Little "Chocolate Mousse" to your Customers TODAY!!!

More Chocolate Mousse Philosophies here...

More Mouuse